Main Task - Target audience

I have been analysing the two magazines 'Jazz Inside Magazine' and 'Downbeat'. Both of these magazines are of the jazz genre, and it is from this that I shall design my magazine.
There are currently not that many jazz magazines on the market, so their target audiences have to be specific as it is a specialized genre. I tried contacting Jazz Inside Magazine and Downbeat by e-mail, asking about their target audience and who their magazine is aimed at. This didn't prove successful as Downbeat didn't reply. Jazz Inside on the other hand did. This was their and my response:

From: Eric Nemeyer, Publisher, Jazz Inside Magazine, Jazz Inside NY, 215-887-888
Thank you for your inquiry.

Please provide your full contact information, street and mailing address, website, company name and what product or service it is that you are seeking to promote. At that point we would be in a better position to determine the proper response to your request and if we are interested in pursuing a business relationship.

Best wishes,
Eric NemeyerPublisherJazz Inside Magazine Jazz Inside NYGroove News

I replied saying:

My name is Oliver Dechaine and i live in Brighton, England. I am currently studying Media AS at Sussex Downs College, Lewes. For one of my tasks i have been asked to analyze some music magazines and find out about their target audience. As i am very interested in jazz myself, i came across your magazine on the internet and thought it would be very sutable to analyze for my task.many thanks Oliver Dechaine.

I have not yet heard from Jazz Inside Magazine, so i conducted a survey in the north lanes of Brighton, where all the music shops are.

I asked thirty random people of varying ages what age, gender, if they are a musician, and social class of people they thought would buy a magazine such as 'Downbeat'.
These were my questions and results:

What age group do you think would buy this magazine?

□ 10 – 25
□ 26 – 35 5
□ 36 – 45 7
□ 46 – 55 9
□ 56 or above 9



What gender of people do you think would buy this magazine?

□ Male 22
□ Female 8



Do you think a majority of the people who buy this magazine are musicians?

□ Yes 20
□ No 8
□ It is irrelevant 2



What social class of people do you think would but this magazine?
□ Under class 5
□ Working class 10
□ Middle class 10
□ Upper class 5

From my results, I have come to a conclusion that the average reader of this type of magazine is generally older( 40's 50's 60's), mainly male, a musician and working to lower middle class.